DPLA3.2(f)
“Your membership has been used for dishonest or fraudulent activity”
§ 01What Apple’s wording tells you
Pending Termination Notice Upon further review of the activity associated with your Apple Developer Program membership, it's been determined that your membership, or a membership associated with your account, has been used for dishonest or fraudulent activity, in violation of the Apple Developer Program License Agreement. Given the severity of the identified issues, all apps associated with your Apple Developer Program account have been removed from the App Store and your account has been flagged for removal. Because your account has been flagged for removal, any earnings payments are paused and app transfers are disabled. Creating new accounts after receiving this message may result in the termination of the new or associated accounts. Evidence of Dishonest or Fraudulent Activity App submissions from your account have engaged in concept or feature switch schemes to evade the review process, such as dynamically populating different app content after review, submitting apps with hidden features, repeatedly submitting misleading apps, and/or submitting apps with concrete references to content that you are not authorized to provide or is otherwise not appropriate for the App Store. Guidelines or Terms Violated The dishonest or fraudulent activity described above directly violates section 3.2(f) of the Apple Developer Program License Agreement, which states: "You will not, directly or indirectly, commit any act intended to interfere with any of the Apple Software or Services, the intent of this Agreement, or Apple's business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, TestFlight, Xcode Cloud, Ad Hoc distribution, or the Program (e.g., submitting fraudulent reviews of Your own Application or any third-party application, choosing a name for Your Application that is substantially similar to the name of a third-party application in order to create consumer confusion, or squatting on application names to prevent legitimate third-party use). Further, You will not engage, or encourage others to engage, in any unlawful, unfair, misleading, fraudulent, improper, or dishonest acts or business practices relating to Your Covered Products or Corresponding Products (e.g., engaging in bait-and-switch pricing, consumer misrepresentation, deceptive business practices, or unfair competition against other developers)."
§ 02Common causes
- Ad creatives promoting content or features the reviewed build does not show.
- Content that changes by attribution, campaign, region, or remote config after approval.
- Hidden features or entrances that review could not reach.
- Content previously removed for review that is still live for users or in ads.
§ 03What to inspect in your project
- Creative library and Adjust campaigns vs. the reviewed build
- Attribution and deep-link code paths that change content
- Remote-config history around each submission
- Every app on the account and its rejection history
§ 04Suggested reply to App Review
Resolution Center · Reply
Hello Apple Developer Program, We are appealing the Pending Termination Notice issued to our account under section 3.2(f) of the Apple Developer Program License Agreement. After reviewing our submissions and advertising, we found that [some creatives showed content not present in the reviewed version]. We have [paused those campaigns on date], [removed any content switching based on attribution or configuration], and [introduced a creative approval step tied to the approved build]. We did not intend to evade review. We can provide the full audit on request. Thank you for reconsidering.
§ 05Should you appeal?
Yes. The appeal is the only route. Make it factual, specific, and consistent with what Apple can see in your ads.