Guideline5.1.1
“We noticed your app requests to track user data”
§ 01What Apple’s wording tells you
Guideline 5.1.1 - Privacy We noticed your app requests to track user data or includes a tracking-related purpose string, but does not use the App Tracking Transparency framework, or requests data that is not required for the stated features.
§ 02Common causes
- An ad or analytics SDK that requests IDFA without ATT.
- A purpose string for tracking, photos, or contacts that the binary never uses.
- Privacy labels that do not match the SDK list.
§ 03What to inspect in your project
- Info.plist purpose keys vs. actual API calls
- ATT prompt before any tracking
- Privacy Manifests of third-party SDKs
§ 04Suggested reply to App Review
Resolution Center · Reply
Hello App Review, We removed unused permission strings and confirmed every remaining purpose string maps to a user-visible feature: [list]. If a reviewer path still triggers tracking, it now shows the system ATT prompt first. App Privacy answers were updated to match the binary. Thank you.
§ 05Should you appeal?
Not a first-line appeal. Fix the plist and the SDK timing, then resubmit.