Guideline4.2
“Your app does not include sufficient content or features”
§ 01What Apple’s wording tells you
Guideline 4.2 - Minimum Functionality Your app does not include sufficient content or features to be useful to users. Apps that are simply websites bundled in a container, or that provide a very limited set of features, are not appropriate for the App Store.
§ 02Common causes
- The main UI is a website in a WebView.
- One or two static screens after launch.
- The listing promises more than the binary contains.
- The reviewer missed a deeper native flow.
§ 03What to inspect in your project
- What the app does that the mobile site cannot
- Whether home is a WebView
- Empty and coming-soon states
§ 04Suggested reply to App Review
Resolution Center · Reply
Hello App Review, The app’s native work is not the marketing site. In review, please: 1. [step] 2. [step] 3. [device-specific feature] That path works offline / uses [camera, files, widgets]. We also expanded [feature] in this build so the first session is not a thin wrapper. Thank you.
§ 05Should you appeal?
Appeal only when the binary already has depth and the note reads like a skipped review. Otherwise change the product.